Printed on Hahnemühle German Etching 310gsm
Every Undecided Art print, custom or static, is made on the same sheet: German Etching, a 310gsm mould-made fine art paper from Hahnemühle, a German mill that has been making paper since 1584. It's heavy, warm white and velvet matte, printed Giclée with archival pigment inks, and it is the reason a print from us feels like art rather than a poster.
310gsm
Paper weight
310gsm Hahnemühle German Etching
Why this paper, for this art.
Our pieces are mostly greyscale with your color as the one loud thing in them. That only works if the paper lets the color sit in the sheet rather than on top of it.
German Etching's matte coating soaks the ink into a soft felt texture, so your shade reads as flat, even and painted-on, like the wall it came from. No glare under a lamp, no shine from across the room.
And at 310gsm it has real weight. It lies flat, it doesn't crease the moment you pick it up, and it feels like something worth framing.
Not a poster
German Etching vs a standard poster print
| German Etching | Standard poster | |
|---|---|---|
| Heavyweight 310gsmMost posters are printed on 150 to 200gsm stock. | Included | Not included |
| 100% α-cellulosePurified fibre rather than standard wood pulp. | Included | Not included |
| Acid- and lignin-freeThe two things that make cheap paper yellow and go brittle. | Included | Not included |
| Giclée, pigment inksArchival pigment inks, the print method galleries and museums use. | Included | Not included |
| Genuine mould-madeMade on a cylinder mould, which gives it its felt texture. | Included | Not included |
| Matte, no glareReads the same under a window, a lamp or a spotlight. | Included | Not included |
The honest bit
Spec sheet
Paper and print
- Paper
- Hahnemühle German Etching
- Weight
- 310gsm (9.1oz/yd²)
- Fibre
- 100% α-cellulose, genuine mould-made
- Finish
- Velvet matte
- Texture
- Soft felt
- Tone
- Warm, natural white
- Printing
- Giclée, archival pigment inks
- Archival
- Acid- and lignin-free, ISO 9706
Made and sent responsibly
Printed near you, packed without plastic
No animal-derived materials
Hahnemühle certifies that its papers contain no raw materials from animal sources.
Sustainably sourced fibre
The pulp comes from sustainable sources, and the paper meets the EU RoHS limits for lead, mercury, cadmium and other restricted substances.
Printed close to you
Your print is made at the print lab nearest your address, so it travels less and reaches you sooner.
Plastic-free packaging
Every print ships rolled in a crush-resistant cardboard tube with plastic-free end caps.
Arrives unframed
When your print lands
Your print arrives unframed, ready for the frame you choose. A few minutes of care now keeps it looking the way it left us.
Step 1
Unpack with clean, dry hands
Your print arrives rolled in a tube. Ease it out gently rather than pulling it by one edge. The textured surface picks up oils from fingertips, so hold it by the edges, or wear cotton gloves if you have a pair.
Step 2
Let it rest flat
Give it a day on a clean, flat surface before framing so it settles and loses its curl. Lay it print side up and weight the corners with something clean and soft. Don't put anything heavy directly on the print side.
Step 3
Pick a standard frame
Every size we print fits a standard frame off the shelf, so there's no custom framing bill. Pick the one that suits your room, not ours.
Step 4
Hang it out of direct sun
Behind glass or acrylic, ideally with a mount so the print doesn't touch the glazing, and away from direct sunlight and damp walls.
Every piece · Same paper
Your color. Our paper.
Every custom is printed on German Etching 310gsm in your exact shade.
